Skip to content

Tips For Making Signage Visible

Creating a business sign that perfectly captures your brand and attracts customers is one thing, but getting that signage to actually be seen is another. Whether you have the best sign in town or something that looks like it came out of middle school, it will be hard for people to see it if it is not located in a good spot or has design features that make it difficult to read. The following tips for making your company signage visible can have a huge impact on the success of your business. Click the link for more information and details.


Depending on the marketing purpose and timeline for your sign, it can vary in height. Generally speaking, the shorter the time you intend for your sign to be mounted, the smaller it should be. If you plan for your sign to be a long-term fixture on your building or in a shopping mall, the height can be much higher. Taking a variety of factors into consideration, such as the furthest distance you are trying to reach and any obstructions that might be in the area, will help determine how high your sign should be.

Font and color

When designing your signage, the font used is important for visibility. There are many different font types, and each has its pros and cons when it comes to legibility. Using a thick, bold font that stands out against the background can greatly improve your sign’s visibility and is generally more effective than a thin, squinty typeface. Similarly, colors should be chosen carefully. Signage experts recommend a high contrast factor, meaning that the lettering should be a solid black or white against the background, rather than a light neutral color.

Visibility can be improved even more by incorporating lighting into your sign’s design. This can be done through the use of LED lights, spotlighting, backlighting or any number of other techniques. Using a combination of these elements can help your sign be seen both day and night, and in all weather conditions.

Increasing your business signage visibility can have a significant impact on the success of your retail shop. By considering a variety of factors such as size, placement, lighting and contrast, color, material, font and messaging, you can create a sign that will be a strong marketing tool for your business. If you would like to discuss how your sign can be made more visible, contact us today to schedule a free quote. Our team of design and marketing experts are happy to help!

Leave a Reply

Your email address will not be published. Required fields are marked *