There are multiple functions of Austin Awning signs, but the most common are identification, promotion and direction. Identification signs tell potential customers who you are and what you offer, typically featuring your name, address, phone number and hours of operation. Promotion signs highlight special offers and discounts, while direction signs direct people to your store or event.
To create a visually interesting and effective business sign, consider the following six elements:
The Content of Your Sign
Building strong business signs is one of the most effective ways to increase brand visibility and drive customers into your store. However, there are a lot of factors that go into creating an impactful sign – including design, fonts, location and size. The key is to make sure that your business sign reflects the unique personality of your brand and entices customers in to your store or service. Whether you want to create a decorative, feminine sign that features flowers or an organic, natural vibe with 3D letters, the key is to use images and colors that are consistent with your brand’s identity.
In addition, it is important to have your Best Custom Sign Austin professionally installed by a professional sign company. This will ensure that your sign is securely fastened and won’t be susceptible to damage from inclement weather or traffic. If your business sign is illuminated, it’s also a good idea to have it checked regularly for any flickering lights or broken bulbs.
The content on your sign should be concise, easy to read and relevant to your business. Keep in mind that most customers will be passing by at high speeds, so you only have a few seconds to grab their attention and convince them to stop. To maximize the effectiveness of your business sign, include a catchy tagline or slogan that sums up what you offer in a few words and a clear call-to-action that urges potential customers to visit your establishment.
The visual appeal of your sign is the first thing that will draw the eye of passersby and help you stand out from competitors. Choose a font style that fits your brand’s personality and ensure that it is readable at a distance. Bold colors are attention-grabbing and can add a dramatic effect to your signage. To improve readability, use contrasting font sizes and avoid adding too many graphics that may distract from your message. Finally, your business sign should be well-lit to be visible even in low light conditions.